Idea led images that carry an argument.
Conceptual illustration does the thinking in public. The image has to hold a proposition, not decorate one, and the drawing is only half the job.
This is the discipline editorial commissioners ask us for most.
What it suits
Feature openers. Opinion and analysis pieces. Annual reports with a thesis. Covers where the idea has to survive at thumbnail size.
How it works
Send the piece or the brief, not just a subject. Conceptual artists work from the argument. We come back with two or three who fit.
Routes
Most conceptual commissions start with two or three sketch routes before artwork begins.
